Post-Post Retirement
Role: Campaign Concept Development | Design & Art Direction
2025
To help Lake View Cemetery with memorial planning sales, I looked to traditional retirement planning for inspiration. And found that it just didn’t extend far (or, well, deep) enough.
So, my team and I developed a new service: Post-Post Retirement planning.
For when…you know.
Uniquely Death-Positive
After casting an appropriately enthusiastic spokesperson, we leveraged Lake View Cemetery’s death-positive voice and created a video suite, along with campaign support from print and social pieces. To stand out from past work, I leveraged Lake View’s brand guidelines to create a new look that was on-brand yet fresh and new.
Credits
Kohl Spieker, Art Director.
Kohl Spieker, Designer.
Steve McKeown, Creative Director.
Mark McKenzie, Creative Director.
Annie Ertle, Copywriter.
Maria Piero, Motion Designer.
Aaron McBride, Sound Engineer.
Joe McLaughlin, Account Director.
Brokaw, Ad Agency.
Lakeview Cemetery, Client.
Awards
AAF Cleveland ADDYs Best In Show Award 2026.
AAF Cleveland ADDYs Gold Award 2026.