Post-Post Retirement
Campaign Concept Development | Design & Art Direction
To help Lake View Cemetery with memorial planning sales, I looked to traditional retirement planning for inspiration. And found that it just didn’t extend far (or, well, deep) enough.
So, my team and I developed a new service: Post-Post Retirement planning.
For when…you know.
Uniquely Death-Positive
After casting an appropriately enthusiastic spokesperson, we leveraged Lake View Cemetery’s death-positive voice and created a video suite, along with campaign support from print and social pieces. To stand out from past work, I leveraged Lake View’s brand guidelines to create a new look that was on-brand yet fresh and new.
